It launched its new distribution model to leading rural traders, announcing that the Roundup range in NZ will now be distributed

under an agency model, with local sale, logistics and management supported by Agritrade.
 

Agritrade is wholly owned by PGG Wrightson.

Richard Jagger, managing director of Sinochem Australia and NZ, Jagger says farmers here can now buy Roundup from Agritrade, giving them timely access to the range and alleviating the risk of holding stock needlessly.
 

“Farmers can get what they need, when they need, without unnecessary costs,” he says.

Sinochem’s alliance with Monsanto also ensures the Roundup range sold here comes directly from Monsanto’s plant in Pasir Gudang, Malaysia.
 

It is manufactured to the highest standards, using Monsanto’s technical ingredient and

specifications.
 

Sinochem is focused on making it easy for customers to order Roundup products, Jagger says.
 

“Working with our new partner Agritrade in NZ will provide certainty of Roundup supply.
 

“In addition, our customers will also benefit from Sinochem International and Monsanto’s ongoing research and development. We want to support our customers beyond just supplying product. Our role is to understand our customers’ business issues and to add value to how they service their farmer customers.
 

“In the coming year, we’ll work with our NZ customers to find out what they want and will look to develop a product portfolio specifically for this market.
 

“Monsanto is currently undertaking research and looking at different formulations to address glyphosate resistance and our NZ

customers will be among the first to benefit from these product enhancements.”