“We saw an opportunity to build on our horticulture offering here in NZ and also deliver advantages to the businesses we work with including broadacre customers across NZ. Grochem’s unique formulations and their drive to solve issues no matter how big or small for growers is the core reason we invested in this business.”
While the acquisition agreement occurred in 2022, transition and integration has been part of a carefully timed and planned process, Deighton says.
“January 2025 is the official launch of the new business model. For our valued customers, it will be business as usual, with our teams looking to add further value to the strong relationships they currently have.”
Grochem pioneered sustainable crop solutions for NZ’s local market, specialising in pipfruit, kiwifruit, and vineyards, all cornerstones of the country’s exports and our economy.
The company develops, manufactures, and sells products, with a portfolio which includes plant growth regulators, biosolutions and plant nutritionals.
Grochem has 150 years of experience in the current Grochem team supporting technical sales and grower fruit and crop health.
Deighton says ADAMA is a leading global crop protection company, providing solutions in a wide range of crops to combat weeds, insects and disease, so farmers can get on with what they do best: feeding the world.
It is based in Nelson, with a specialist team working throughout NZ, while Grochem has its NZ headquarters in Porirua.
Deighton says the two companies coming together is logical.
“Joining with Grochem is in line with ADAMA’s aim to increase its activities in the emerging market of biological products ,and to increase an offering that supports sustainable food production.
“Grochem’s reputation in NZ is built on exceptional products, strong brand, and close relationships with local growers and distribution partners.”
George McHardy, managing director of Grochem, also sees clear benefits.
“Joining forces with ADAMA gives us a larger global reach and allows our products to reach a wider audience.
“We are pleased to become part of ADAMA who have the same value system and care for customers that has always been part of the Grochem brand.”
ADAMA intends to maintain and nurture the Grochem brand and culture and the Grochem team and their focus will not change – continuing to offer dedicated technical support to customers and growers. ADAMA is committed to this approach.
“Grochem has a proud history and have played a pivotal role in the NZ horticulture sector. This is an exciting, and positive time for all involved, and signals a bright future for ADAMA in NZ,” Deighton says.
For more detail contact Lester Deighton at lester.deighton@adama.com or phone 03 354 8275.